Churn is built from problems nobody saw together
A card expires. Usage drops. A complaint goes unanswered.
Each signal sits in a different system and looks minor on its own. Together, they mean a customer is about to leave, but nobody sees them side by side until the cancellation lands.
By then it’s a rescue. And some of your cancellations aren’t cancellations at all, just failed payments and billing errors that nobody fixed.













