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Lifecycle Marketing

Marketing that knows exactly who it’s talking to.

See which campaigns bring in subscribers who stay and pay. Then send every message at the moment it counts, based on real-time subscriber behaviour instead of guesswork.

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See how it works ↓

Know what’s really working

Measure every campaign by what its subscribers are worth over time, not by how many signed up.

Right message, right moment

Trigger messages from real events, like a failed payment, an upcoming renewal or a drop in usage.

Stop wasting budget

Cut spending on channels that bring cancellations, declined cards and fraud, and move it to channels that pay back.

Quietly underpinning some of the world’s largest D2C businesses

Your marketing tools can see clicks and sign-ups but they can't see LTV

You know which ad got the click and which landing page converted. But once someone subscribes, you lose track of them.

Whether they stayed, paid on time or charged back is stored in billing and payment systems your marketing tools can't reach.

So campaigns get judged on sign-ups, messages go out based on data that's days old, and the budget keeps going to whatever looks best on the dashboard, even when it isn't what makes money.

Aaron EdwardsSystems & Technical Support ManagerTotal Security

Dean StevensHead of Payments ComplianceTotal Security

Judge every campaign on what it's really worth

A cheap sign-up isn't a bargain if they cancel after a month.

Most marketing dashboards stop at the sign-up. They can't tell you which campaigns bring subscribers who stay for three years and which bring people who leave after the free trial.

OpenByte follows every subscriber from the first click to their latest payment, so you can compare lifetime value against acquisition cost for every channel, campaign and affiliate.

Stop paying to bring in fraud and failed payments

Some channels bring you customers. Others bring you chargebacks.

When fraud and declined cards sit in the payments team's tools, marketing never sees them. An affiliate can keep sending bad sign-ups for months and keep getting paid for them.

OpenByte shows fraud, chargebacks and payment success rates for every source, so you can drop the bad ones quickly and warn the payments team before problems grow.

Send messages at the moments that matter

The best time to talk to a subscriber is right after something happens.

A card is about to expire. A renewal is due next week. Someone has stopped logging in, or keeps hitting their plan limit. These moments decide whether you keep a customer or grow them, but most marketing tools only hear about them days later, if at all.

OpenByte triggers messages from live billing, payment and usage events, so the right message goes out while it can still make a difference.

Never send the wrong message to the wrong person

Nothing damages trust faster than a "we miss you" discount the day after you overcharged someone.

When marketing can't see billing or support, automations go out blind. Customers whose payment just failed get upgrade offers. People with an open complaint get promotions. Customers who left because of your mistake get win-back emails.

OpenByte sees the whole picture, so it can hold back the wrong message and send the right one instead.

Frequently asked questions

How is this different from our current marketing automation tool?

Do we have to replace our email platform?

Can we see return on marketing spend by channel?

Do we need developers to set up campaigns?

How does pricing work?

See how leading D2C brands turn subscriber data into revenue

We'll show you how some of the biggest direct-to-consumer brands use OpenByte to find their most valuable channels, reach customers at the right moment and stop wasting budget. You'll see real examples, not slides.

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See pricing ->

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OpenByte is the engine that powered our transition from startup to market leader. It allowed us to evolve our payments stack, drastically reducing payment failures and maximising success rates across multiple processors.